Guide to Live Streaming Your Event

Live streaming an event is a great way to increase engagement and boost brand visibility. It’s also a cost-effective way to engage with your audience since viewers can tune in from anywhere. Attendees can also comment and chat in real-time, making them feel more connected to the event. Plus, you can record the live stream and save it for later, allowing people to watch it again and relive the memories.

If you’re interested in live streaming your next event, you probably have some questions. So, in this guide, we’ll review the following steps to launching a successful live stream event:

• Choosing the right equipment
• Selecting a live streaming event platform
• Setting up the live stream
• Testing your live stream
• Hiring the right team

Keep reading to learn how to live stream an event and how the experts at Studio46 can help.

Choosing Your Equipment

Before you can live stream an event, you need the right equipment. Start by considering the following needs:

• Visuals: To create an immersive experience, you need high-quality cameras. If the visuals are blurry or hard to follow, your audience will likely leave the live stream.
• Lighting: Make sure your lighting enhances your setup. Otherwise, your audience won’t be able to view the video. If you don’t like the video’s background, consider investing in a professional backdrop.
• Audio: Crisp, clear audio is another important part of the event experience. Investing in multiple microphones and choosing a venue with good acoustics are great ways to promote audio.

Not sure what equipment you need? After assessing your event size, goals, and budget, the experts at Studio46 will help you choose the right A/V tools. You can also check out our blogs, “Event Lighting Techniques” and “Guide to Sound Systems for Events” for more info.

Selecting a Live Streaming Event Platform

Once you’ve determined your equipment needs, the next step is choosing a live streaming event platform. In other words, what online platform will you host your event on? With so many options available, it can be difficult to decide. Here are a few key factors to consider:

• Target audience: Ideally, your platform should appeal to or be easily accessible to your target audience.
• Scalability and quality: Ensure the platform can support your amount of viewers and deliver a seamless, high-quality live stream.
• Audience engagement tools: Do you want to create an interactive experience? If so, you’ll want a platform that offers audience engagement tools (such as chat moderation, polls, and surveys).
• Customization options: Certain platforms offer heightened customization, such as the ability to incorporate branding.
• Recording and replay: Opt for a platform that lets you record and replay the live stream. That way, people who can’t join can watch it later.

By choosing the right platform, you can connect with your audience and reduce the risk of streaming issues.

Setting Up the Live Stream

Choosing the right equipment and platform is only effective when combined with a high-quality setup. This involves putting microphones in the right places, positioning cameras at multiple angles, and ensuring your audience can easily access the live stream. In addition, it’s essential that you have a strong Internet connection. Ideally, your Internet connection should have plenty of upload speed, and it should use a wired connection (rather than Wi-Fi). It’s also a good idea to have a backup Internet solution in case a problem occurs.

Testing Your Live Stream

Before your event begins, you should definitely test your live stream. During a trial run, you can check for the following:

• High-quality visuals, audio, and lighting
• A stable Internet connection
• Fast streaming speed
• Functional audience engagement tools

At Studio46, we include testing as part of our event production services. Before your event begins, we’ll make sure that everything is in working order. On the off chance that something goes wrong, our technical support will be on hand to help you.

Hiring the Right Team

Successfully live streaming an event is no easy feat. For optimal results, it’s best to work with a reputable team, such as the event production professionals at Studio46. Our team takes care of every step, including choosing the right equipment, setting up the live stream, and overseeing the event. After the live stream, our editors will deliver a professional recording, creating memories that you can cherish for years to come. Ultimately, you can trust us to create a positive online experience that your audience won’t soon forget.