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How Much to Invest In Video Editing?

Talented professional video editors can bring your video idea to life and make your brand stand out. They know how to tell an emotionally engaging story that hooks a targeted audience. 

So, how does pricing work? It’s bundled into your total video production investment, which is generally priced per final minute of video and quoted at your initial consultation. Two main factors affect how editing changes your quote: 

  • The duration of the video and number of rounds
  • The desired editing services 

Let’s look at how these factors impact the video creation process.

Want a Quote for Your Video?

Call Studio46 Media at (859) 977-5846 or click below to contact us online. Our experienced and reliable video production professionals will meet with you to understand your company’s vision, story, and message. After the planning meeting, we’ll provide you with a quote and delivery timeline.

Duration of the Video and Number of Rounds

Most video production companies will set up a strategic planning meeting to discuss your creative needs and timelines, which vary from video to video. They will collaborate with you to decide what type of video (e.g., a 30-second ad spot or a longer documentary-style video) will best communicate your message to your customers. The producers will then approximate how long the final video will be and then, depending on your timeline, they will be able to provide an estimated completion date.

This duration and timeline estimate informs the given quote based on a per-minute rate. Typically, it can take anywhere from 4 to 6 weeks to finalize a 2 to 3-minute video unless the editors work off client-provided raw files that don’t require a video shoot.

The timeline also depends on the number of editing rounds. Most media companies will include at least one editing round with their quote and then charge separately for additional rounds. 
During the editing process, your company will have the ability to review the first cuts of edits and request any adjustments. For example, Studio46 Media includes one editing round with each video. However, we’re flexible and will specify the number of included revision rounds in the quote after the strategy meeting. We also invite clients to sit with our editors in our suites to watch the edits happen in real-time.

Desired Editing Services

Good video editing is powerful; it makes your video memorable. We can all name a video that hit its goal so well that it left an impression on us. Maybe, for you, it was a funny commercial that persuaded you to buy a product or an easy-to-understand training video that helped you pick up a skill. 

Why was the video eye-catching? No matter the answer, video editors played a hand in its appeal. Careful edits enhance all the other parts of production. For instance, color grading heightens the footage shot by the camera operators. Meanwhile, graphics supplement the scriptwriters’ work. 

Video editors can provide the following services that strengthen the overall video for an impressive final cut:

  • Add voiceover and music 
  • Manipulate a green screen 
  • Add white-label branded graphics and special effect
  • Use color enhancement and grading
  • Mix sound
  • Proper formatting for uploading to different channels

The video production company will help you determine which editing services ideally showcase your vision at your initial consultation. More desired editing services will influence how long the delivery will take and the total investment. 

It’s good to keep in mind that an experienced production company will have access to resources that make it easier and more cost-effective for your company to create a video, such as: 

  • High-quality video editing software like Avid Media Composer and Adobe Premiere Pro 
  • Ownership of stock video and audio libraries to add to your video 
  • In-house talent for audio and visual effects, so there’s no need to hire 3rd-party animators or voice actors

Not to mention that tenured video production companies know how long it takes to create a video. Because of this, they can provide more accurate timelines, estimates for the final video length, and more reliable turnarounds.

Make Your Video Memorable With Studio46 Media

Studio46 Media’s video editors have a packed portfolio that showcases their skill in matching a brand’s tone and voice, no matter the type or duration of the video or the company’s industry. 

We create live-action and animated videos for companies nationwide that customers will remember. Plus, we handle all our post-production effects in-house, so you get immediate access to our team for revisions and a more affordable quote. 

Contact us at (859) 977-5846 or schedule a free consultation below to start creating your video.


Reach out to us today to learn how we can help accomplish your vision and produce a product or event you will be proud of.