Proven Strategies for Promoting Your Video Content Effectively

If there’s one trend that’s been taking the advertising world by storm, it’s video marketing. Whether you’re trying to promote a product or increase your brand awareness, few mediums are more effective than video. Not only do videos provide enticing visuals, but they also feature captivating storylines — which is something you can’t find in still images or text.

Of course, for a video to be successful, it needs to be seen by your audience. With so many brands getting involved with video promotion, making your own videos stand out is essential. Here are some top video marketing tips:

• Create quality content 
• Understand your audience
• Include relevant keywords
• Display engaging thumbnails 
• Use the right platforms

In this blog, we’ll take a closer look at the benefits of video marketing and how our team can help you leverage this strategy effectively.

Create Quality Content

If there’s one thing all successful videos have in common, they’re high-quality. This refers to both production and storytelling. Ultimately, your audience isn’t going to enjoy a video that has poor visuals or is constantly glitching. They’re also not going to enjoy a video with unclear or boring messaging.

At Studio46, we never compromise when it comes to quality. Here are just some of the tools we offer that can improve your content:

• Special effects
• Sound design
• Coloring
• Pacing
• Shot selection
• Fonts/typography

Using professional tools, we can take your video quality to the next level while staying in tune with your brand’s message and goals.

Understand Your Audience

In addition to being high-quality, it’s important that your video appeals to your audience. To accomplish this, you must first know your audience. What is your target audience’s demographics? What interests do they have? What do they want to see from a brand?

One helpful tip is sending out surveys to key clients or customers. This gives you a chance to gather information that can be used to personalize your video marketing. For example, if customers claim they don’t know enough about your products, you might want to make an informative video. On the other hand, if they don’t feel connected to your brand, you may want to take an emotional storytelling approach. No matter what concept you choose, our team will help you incorporate it into your video.

Include Relevant Keywords

Creating high-quality content that appeals to your audience is a great start to effective video promotion. However, the work isn’t done just yet.

Once your video is made, the next step is ensuring audiences see and engage with it. For instance, if you’re promoting your video on YouTube or Google, you’ll want it to appear toward the top of searches. And, once it’s visible, you’ll want people to click on it.

One way to achieve this is by including relevant, specific keywords in areas such as the title or description. This may include words that describe your video, brand, or industry. For many people, these keywords will influence whether they watch your video. The more engaging you can make the video sound, the more views you’ll get.

Display Engaging Thumbnails

One of the main elements of any video is the thumbnail or the still image that functions as a video preview. Like keywords, a thumbnail can help audiences decide whether your video is worth their time. A blurry, low-quality image with no clear message is unlikely to get many clicks. Meanwhile, an eye-catching, interesting image can attract both target and non-target audience members. Here are some elements that can make a thumbnail more enticing:

• High-quality imagery
• Vibrant colors
• Text overlay
• Symbols or graphics

By putting effort into your thumbnail, you can show audiences that your video is worth watching.

Use the Right Platforms

After putting time and effort into your video, it’s safe to say that you want people to see it. That’s why it’s important to use the right video distribution platforms. For instance, if you have a younger audience that tends to use social media, you may want to share it on your Instagram or YouTube profile. On the other hand, if you mainly interact with your audience on your website, you might not need to distribute the video widely.

It’s also important to ensure your video fulfills the selected platform’s needs. A lengthy video may do well on YouTube but will likely be skipped on Instagram. Certain platforms also have sizing requirements. At Studio46, we have experience with a wide range of distribution platforms and can provide advice on everything from video style to length. Ultimately, we aim to carry out your vision while optimizing your content for success.