Video content is one of the most effective ways to improve your digital marketing and branding. With over 91% of people wanting to see more online videos from brands and spending over 50 minutes daily engaging with videos, online content has never had a better chance of succeeding. Knowing that, the next step is creating video content your audience wants to engage with.
Marketers define engagement as the watch time length, shares, likes, and comments. In order for your audience to want to engage with your content, you need to deliver compelling videos. Think about memorable company videos you’ve engaged with before. What about them attracted and kept your attention? Why did you want to comment on them and share them? They were most likely relevant and entertaining to you, specifically tailored to be interesting to your demographic.
So, how do you consistently create engaging video content that your audience can’t resist? In this blog, we’ll go over 3 main content creation tips that will elevate your video marketing and how the right production company can help:
- Have a strategy for connection
- Utilize your thumbnails, titles, and descriptions
- Have high-quality audio and visuals
Want a Quote for Your Video?
Call Studio46 Media at (859) 977-5846 or click below to contact us online. Our experienced and reliable video production professionals will meet with you to understand your company’s vision, story, and message. After the planning meeting, we’ll provide you with a quote and delivery timeline.
Have a Strategy for Connection
It’s vital to have a strategy for your content, as you want your video to connect with your audience, and it makes your content unique in the media landscape. When you know what story you want to share and who you want to reach with your message, a video production company can help you determine the best way to communicate it. What should this strategy look like?
Think About the Type and Structure of Video You Want to Create
You’ll want to consider how the video will appeal to your target audience and its objective. Do you want viewers to be aware of your brand, start considering your brand for their problem, or prove why you’re better than your competitors? For example, you could produce a corporate history film or documentary to share your company’s story, vision, and mission.
Keep it Short and Catchy for the Right Platforms
According to Hootsuite, the best length of time for a video is anywhere from 7 seconds to 2 minutes, depending on the platform.
Where are you going to put the video? Will it be used for your website or social media? YouTube, Instagram, and LinkedIn are the most effective platforms for video marketers. The least effective platforms are Twitter and Snapchat.
You can adapt a video to work for multiple platforms with minor tweaks. At Studio46 Media, we can suggest which platforms to use and when to release the videos, and we’ll provide them in the optimal format. For example, shooting video in vertical format is best for social platforms, so we may suggest shooting in both horizontal and vertical formats so your content is suitable for multiple channels.
Think About the Hook and Tone for Your Video
Up to a third of viewers will drop off if they’re not engaged with your video within the first 30 seconds. With the limited time you have to engage consumers, each shot should be important and elevate the meaning of the video. Storyboarding with a production company can help you plan each shot, when it should appear, and why the shot matters to the video.
You want to incorporate storytelling to make your content compelling, draw in audiences, and help them digest your message. An easy way to tell a story is to storyboard your video by setup, climax, and resolution. You might want to incorporate more conversational and humorous elements depending on the video type and tone. Also, check out how your competitors position themselves in their branded videos and see how you can differentiate yourself.
Give Your Audience a Call-to-Action
How do you want your audience to continue their customer journey after watching your video? Do you want them to complete a form, visit a website page, or watch another video? Do you want the Call-to-Action to be mid-roll or at the end? If you want your audience to connect with you or the greater community, you can ask them to comment on the video.
Creating playlists or landing pages where you gather videos and links with a common theme makes follow-up for your customers convenient.
Have High-Quality Audio & Visuals
The quality of your video can make or break your audience’s attention. Bad-quality audio or visuals can make the video inaccessible for many people, and they will stop watching. A production company can help you choose the right location and equipment (such as cameras, lighting, and audio) to tell your story properly.
To make your video’s audio and visuals more interesting and relevant to your audience, you can incorporate using:
- Music and voiceovers
- Set or studio footage
- B-roll, screencast footage, or live-action footage
- Color grading and interesting lighting
- Graphics and animation
- Dynamic cinematography
- Variety of camera angles and shots
You can improve accessibility by making mobile-friendly and closed-captioned videos. Over 60% of the digital video content audience in the United States watches videos on smartphones, so you want to ensure your videos look good on mobile devices. It’s a common misconception that closed captions only matter to older people watching videos, but 70% of users aged 18-34 watch videos with captions.
Utilize Your Thumbnails, Titles, & Descriptions
The example above is an example of a video that received significant engagement from its audience.
Viewers often decide whether or not your video is relevant or interesting enough for them to keep watching within the first ten seconds. You can help them decide with your video’s thumbnail, title, and description.
According to Google, 90% of the best-performing videos have custom thumbnails with branding, graphic design elements, and easily readable text. Thumbnails with expressive faces on them are a powerful tool to encourage people to watch and engage with your video.
Your titles and descriptions should use relevant keywords and still sound human to help attract both algorithms and viewers. Limit the usage of all caps and emojis to make them more readable.
All in all, these tips can help you get in front of an audience to tell your story and engage them.
Capture Your Audience’s Attention with Studio46 Media
Need a way to get your message heard? Story matters; let us tell yours. Whether you want to train your employees or impress future customers, Studio46 Media will work with you to produce memorable videos. Our friendly and knowledgeable team of industry professionals has over 150 years of combined experience and uses top-notch equipment to produce professional and unique videos for our nationwide clients.
Reach out to us today to discover how we can help you! Call us at (859) 977-5846 or click below to contact us online.
Contact us at (859) 977-5846 to schedule a private studio tour or to start your video marketing journey.