With online content moving more and more toward video content, this visual marketing format is one of the best ways to connect with customers. The Global Internet Phenomena Report of 2022 states that more than 53% of all digital traffic is video, with streaming and social media platforms reigning supreme. With more consumers connecting with companies via video and digital channels, creating excellent content and giving customers a way to visualize your brand is an important step for any business.
So, how do you create great, professional-quality videos that have the potential to go viral? Or videos that help customers understand your products and how to use them? When you don’t have the budget for a marketing agency to handle your content creation or the space to build an in-house production studio, renting a professional video production studio to film your content is the most cost-effective solution.
In this article, we’ll explore the benefits of renting a professional video production studio and how doing so can help you achieve your video aspirations. Some of the benefits include:
- Access to Professional State-of-the-Art Equipment
- Videos With High-Quality Lighting
- Videos With Crystal Clear Audio
- Saves You Time & Money
- Provides Versatility For the Type of Video Produced
Get an overview of how these factors can help you increase your video engagement.
Ready to start filming high-quality videos today?
Call Studio46 Media at (859) 977-5846 or click the button below to request more information on our studio rentals. From boom and lav microphones to teleprompters with return monitors, we’ve got you covered no matter the scale of your video project. Also, as one of only two LTN Global locations in Kentucky, we’re your best option for live broadcasts and streaming to over 3,000 global locations.
Comes With Professional State-of-the-Art Equipment
What sets professional-quality video apart? Access to top-of-the-line recording equipment. At Studio46 Media, you get access to state-of-the-art equipment that helps you produce videos that highly engage your team’s creativity and audience.
Buying commercial filming equipment is a major expense that also needs a large amount of safe storage post-filming. In contrast, studio rentals give you access to quality equipment without the upfront investment, helping you to control costs. Not to mention that it’s easy to overrun expenses when you aren’t sure what video equipment to use. Studio46 Media’s Studio Managers will decide what equipment is best for your video based on your goals, and they will operate it for you. Plus, studio rentals allow you to offload recurring equipment costs, such as upgrading, maintenance, storage, insurance, and more!
Videos With High-Quality Lighting
Whether you need a few stills for a catalog or are filming a short video, lighting that flatters and illuminates everything in your shot is critical to creating pleasing visual media.
Too bright of lights can wash out your talent or make colors appear pale and less interesting. Meanwhile, dim lighting can make it difficult for viewers to catch all the details, leading to your video’s purpose not reaching its full potential. For example, a poorly lit product demo video won’t be a great marketing tool.
Rental studios have customizable lighting options to set the scene exactly as you imagine.
Videos With Crystal Clear Audio
Sound quality can make the difference between gaining a new fan of your brand and having a high bounce rate for any video produced.
If people can barely hear your company name or dialogue, they won’t follow along for more content. Consider the millions of podcasts available to demonstrate how important good sound quality is. Those with good sound quality are the ones topping the charts.
Professional production studios have proper insulation, reducing any audio interference and allowing you to isolate the sounds you want to keep in your videos. Say goodbye to dogs barking and cars screeching in the background of your videos. Studio46 Media’s studio is so well-insulated that you can also use it as a podcast studio.
Saves You Time & Money
Renting a production studio adds value to your marketing efforts by saving you time and money. One of the biggest time savers is not needing to set up the equipment yourself. When you arrive, all the equipment needed for the video is already waiting. You can now film the same video with a smaller crew because you need fewer hands on deck.
Another way renting can save you time is that a Studio Manager will set up and operate the available equipment for you. Your team doesn’t have to spend time searching through YouTube for tutorials when you have experienced on-site production managers with expertise in soundboards, lighting, and other necessary equipment for a polished video.
Provides Versatility For the Type of Video Produced
Professional studios allow you to produce various video types, from live to pre-recorded videos. You can create short films or add green screen animations. Renting a space at Studio46 Media is like walking onto the set of a major Hollywood set. Everything you need is there and waiting for you.
You’re free to bring in set pieces to create outstanding visuals with or learn how to use our green screens to insert visual elements into any pre-filmed segments. For instance, you can make your employees superheroes or add a fun jingle to a product video. Ultimately, the versatility offered by a fully-equipped video production studio is unmatched.
Polish Your Next Video At Studio46 Media’s Production Studio
Call (859) 977-5846 or click below to schedule your next video production studio rental at Studio46 Media. Our two full-service video production studios are loaded with state-of-the-art technology to add a professional finish to any video you want to create for your brand. We have enough space in our versatile studios for you to even roll in a truck. You can create unique visual effects with our cyclorama wall, integrated lighting control panel, and green screen.