Video marketing is highly effective for connecting with audience members and demonstrating the benefits of working with or for your company. In some industries, video marketing has a higher return on investment than other types of marketing, making it a cost-effective alternative to more expensive promotional methods.
We put together this list of corporate video production ideas to inspire you and make incorporating video into your marketing plan easier.
- Human Resource videos
- Internal Safety & Training videos
- Corporate History films and documentaries
- Marketing & Brand videos
Ready to start filming high-quality videos today?
Call Studio46 Media at (859) 977-5846 or click below for information on how we create engaging corporate videos for internal or external use. Our experienced video producers can create corporate video packages custom-made for your brand and needs.
Contact us today for a polished video that helps your business tell a story!
Human Resources Videos
Most people prefer videos over static content for entertainment and to learn more about the topic they are researching. They provide a compelling and detailed connection to news and other information for your employees, potentially increasing a message’s impact, and emotional reaction.
If you’re unsure where to begin for corporate videos, start with HR videos, as they will make you stand out from others in the high demanding job market! There are many types of HR videos you can choose from for your business. To get started, consider the following types:
- Employee Onboarding
- Company Culture Video
High-quality recruitment and HR videos make it easier to attract employees with just the right combination of skills and personality traits to help your business succeed. You can use these videos at job fairs, campus recruiting events, and online to attract talented people to your team.
New hires are usually overloaded with information. From learning about the company to remembering new faces to learning new procedures, new hires have a lot to learn. Did you know that 65% of the population are visual learners? This is where video can be your best friend.
Our corporate video production services are also ideal for promoting your company’s culture and helping employees understand your mission, vision, and values. Building a strong corporate culture is another way to help your company succeed in a highly competitive marketplace.
Internal Safety & Training Videos
No matter what business and industry you are in, you’re responsible for keeping employees safe and providing them with the knowledge and skills to do their jobs successfully. Some companies hire trainers to come in and give presentations, but this can be expensive and time-consuming. Not all topics require extensive training, making corporate training videos a cost-effective and timely solution.
Video is highly effective for training because it allows trainers to demonstrate how to operate complex equipment, follow critical safety procedures, and provides a consistent message throughout the company. Creating a training video also makes it possible to deliver training on-demand whenever needed. If you have new employees onboarding every week, your HR team won’t have to train them individually. You can make the video once and use it repeatedly, saving your company time and money. Our corporate training video production services help get your message across in a professional, easy-to-understand way.
Corporate History Films & Documentaries
Corporate history films and documentaries are a great way to share your story in a compelling way. This type of film allows you to take a storytelling approach in the right way to achieve a deeper relationship with your audience. Items to consider including in the film are; customer success stories, corporate history, progressive work policies, case studies, brand awareness, the social impact of your products, etc.
Authenticity is the key to making a successful documentary film. If a film is authentic, they are generally considered reliable and trustworthy.
Due to our corporate video production experience, we understand how to make effective documentary videos that your audience finds sincere. It doesn’t matter if you’re a small business with just two or three employees or a large corporation with thousands of employees worldwide. Our video production experts can turn your vision into a reality with high-quality cinematography, editing, and scriptwriting. During the initial planning meeting, we take time to learn about your business, ensuring that we understand the message you want to share. Be prepared to answer two questions: what is your goal, and who is your target audience? The answers to these questions will help our production teams tremendously.
Marketing & Brand Videos
You’ve probably heard the saying that “a picture is worth a thousand words.” That’s especially true when persuading a potential customer to buy your product or service. But why not show them why your product is worth it? Consider video as your primary medium. We can produce high-quality marketing and brand videos, which make it possible to show rather than tell customers what you are offering and why they should consider buying it. For example, if you’re introducing a new product or service, you can show off its features and explain how it works. This takes the assumption out of the picture.
According to research, 89% of consumers admit that watching brand videos convinced them to buy a product. Additionally, 91% of businesses now use videos as their primary marketing tool. The businesses that are seeing a high success rate share them on their websites, social media platforms, and television. Video-sharing platforms like YouTube, Facebook, and TikTok are thriving and are not going away anytime soon. If your business is not currently on one or all of these platforms, consider creating an account today. Studio46 Media can help your business create a strategy around which videos you should create for which platforms and provide guidance on how you can upload them to your preferred channels.
Ready to enjoy the benefits of video marketing? Contact Studio46 Media!
Studio46 Media has experienced video production professionals available to help you grow your brand with any type of corporate video. Whether you want to demonstrate a new product or create a training demonstration for new employees, we know how to communicate the right message and engage your audience. For example, our talented team of detail-oriented editors, visual effects artists, and sound designers can add music, voice acting, white-label branded graphics, and color grading to your corporate videos.
Once we complete your video, you’ll have full ownership rights to it, and we will upload it in various formats for different platforms.