In today’s digital landscape, professional-quality video has become an indispensable tool for businesses. Whether you want to promote a product or share your company’s backstory, videos provide a unique and distinct identity that helps you stand out from competitors. Of course, for a video to be effective, it needs to be edited well. While DIY […]
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Businesses, regardless of size or industry, would all benefit from incorporating video into their overall marketing plan. Using video to promote your business and tell a story about your product or service is highly effective. They are personable, highly visible, popular across many platforms, rank better on Google, and help you stand out from your competition. Video is a readily available and easily digestible format for customers to consume content. On average, people watch 17 hours of digital video content each week, so it’s critical to be part of your customers’ online journeys. According to Wyzowl, 91% of businesses will use video as a marketing tool in 2023, with 96% of marketers seeing video as an important part of their business strategy. You can increase brand awareness and engage your audience across multiple channels through video, improving your digital marketing and branding. Producing videos allows you to increase the probability of attracting, converting, and retaining customers for your business.
Video marketing is highly effective for connecting with audience members and demonstrating the benefits of working with or for your company. In some industries, video marketing has a higher return on investment than other types of marketing, making it a cost-effective alternative to more expensive promotional methods. We put together this list of corporate video […]
With online content moving more and more toward video content, this visual marketing format is one of the best ways to connect with customers. The Global Internet Phenomena Report of 2022 states that more than 53% of all digital traffic is video, with streaming and social media platforms reigning supreme. With more consumers connecting with companies via video and digital channels, creating excellent content and giving customers a way to visualize your brand is an important step for any business. So, how do you create great, professional-quality videos that have the potential to go viral? Or videos that help customers understand your products and how to use them? When you don’t have the budget for a marketing agency to handle your content creation or the space to build an in-house production studio, renting a professional video production studio to film your content is the most cost-effective solution.
Members of Commerce Lexington kicked off their summer networking at the Chamber’s popular event hosted by Studio46 Media, a video and event production company in Lexington, KY. The event took place at their studio on Blue Sky Parkway on Thursday, June 16, from 4:00 – 6:00 pm.
Studio46 Media will produce this special live streaming event, which will be carried exclusively on our Rotary Dancing with the Lexington Stars website.
From the beginning, the Coronavirus has disrupted a variety of industries. The immediate disruptions were obvious and widespread: toilet paper and hand sanitizer were nonexistent, grocery store shelves were empty, and many businesses were closed. These closures, along with many companies transitioning their employees to working from home, made it difficult to communicate with their […]